According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO. Below Are A Few Things To Note When Optimizing For Local SEO In 2017. 1. Title Tags And Meta Descriptions Still Work Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. With Google increasing the width of the SERP to 600px, the length of title tags falls between 40 and 50 characters while meta descriptions should be a maximum of 160 characters. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descrip...